Now by the time you go through social influence for hypnotic sales, you're going to have the ability to create a consistent flow of high quality leads, high quality clients coming into your hypnosis business again on a consistent basis. I'm Jason Lynette and the reason that I'm co training this program with Dan kandel. It's a one day event after hypnothoughts live 2025. Well, there's two reasons actually. Reason number one is that Dan and I have a bit of a unique position in the hypnotic space. We've actually done the stuff that we teach and that's something that shouldn't have to be called out. But you know exactly what I'm talking about. There's people who are teaching things, especially involving business, that they have not done themselves. Really. Our goal is to share with you the stuff that we have figured out the hard way.

00:45

That way you can get closer to success even faster. And also that way you can avoid a bunch of the stupid mistakes that we've made of our own. The second reason that we're teaching this program is that. Well, actually it's about the location that I'm at right now. I'm actually living in Orlando, Florida. But right now as I'm filming this, I'm in Las Vegas. I'm here for funnel hacking Live. This is the conference put on by Russell Brunson and Click Funnels. And let me put it simply, you all probably don't want to go to marketing conventions. You all probably don't want to stay on top of current trends and be ahead of the curve and like follow all this marketing stuff and track every software and really figure out what's working. And said politely, I love this shit.

01:29

And I come to this stuff and I stay ahead of the curve. That way I can share it with all of you. The one thing that's going to advance this hypnotic profession more than anything else is to have more of you out there successfully helping your clients. So here's something that you can put into use today from our upcoming event. It's the fact that whenever you go out to your audience, whether it's a growing audience, whether you already have an audience, this is the number one mistake that I see people make and I'm gonna help you to avoid it right here, right now.

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It's the fact that when you start a video, when you put out an email, when you do anything on social media, every possible imaginable platform, my term for this, you need to dog whistle your audience and you need to speak directly to their problems, their hopes, their goals and dreams. So don't you ever do a video again that begins, hey, I'm Jason Lynette and I'm the host of the Work Smart Hypnosis podcast. And I work with clients around the world. I used to have a practice in Virginia, and one of the biggest issues was that, see what I did there? I made the introduction all about myself. If you're doing that, as I used to do, if you're doing that, stop it. And instead call out your audience. Here's an easy formula for this.

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If you're a fill in the blank, if you're trying to quit smoking, you see what that did there? The people who that is their specific goal, they kind of perk up and they go, ooh, this is for me. If you're looking to improve your public speaking, if you're ready to let go of that fear of test taking, if you want to stop chasing cars, if you want to grow your hypnosis business, you want to dog whistle your audience. Now, I said, here's one thing. I'm gonna give you a couple of things there, actually. So in addition to calling out your desired audience, you also need to pass what I call the 2am test. And here's what I mean by that. Imagine it's two in the morning and there's a couple, they're in bed, and one of them, let's say the husband can't sleep.

03:26

And that wakes up the wife and she goes, honey, are you okay? And what does the husband not say? I just need a behavioral change expert. What is the husband not saying? Damn it. I just need to work on my mindset. What are they not saying? I need a specialist in hypnotic age regression. No problems. Hopes, goals, and dreams. What are the desires of your audience? I just can't fall asleep. I just can't shut my mind off. I just can't figure out why I'm not losing weight. So if you're looking to lose that last 20 pounds of body fat and you feel like you've tried everything under the sun and nothing seems to have worked, could I let you in on a little covert secret here? And careful with this one.

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If you can speak to the problems, hopes, goals, dreams, and desires of your audience in the way that they speak to themselves, they will already begin to assume that you have the solution even before you introduce it. If you want to see the best lesson on this of what not to do, go on any social media platform. It's a lot faster to look at one that mostly features videos. So something like TikTok is a good one to look at. Or the shorts, the reels, the videos that are on other platforms as well. Scroll through and you'll see the number of videos that break this rule and why they're not really getting any engagement. Dog whistle your audience and speak to their specific desires.

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So as helpful as that is, you're also going to learn from this upcoming event how to carve out your own expert authority space. You're also going to learn how to overcome all the things that typically hold us back and prevent us from creating that content. You're also going to learn exactly how to seed that premium value in the mind of the audience. So that is my approach is to an audience of people who are so often timid and cautious around asking for the sale, it kind of makes sense to communicate to your audience in a way that has them ethically selling themselves into what you do even before you ask for the sale. I call that attracting presold clients. So you can check the link down below for the details of this upcoming event.

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Social Influence for hypnotic sales, you get two trainers in one. Woohoo. Me and Dan Kandel. A lot of appropriately inappropriate humor will be in the room. We promise an extremely fun time. And I'll tell you as a final thing here, one of the things I really appreciate about Dan is the fact that he's someone who has modified what he does over time. You've seen this too. There are people who are rigid in their ways that go, this is the only way to do it. If you don't do it my way, you're a wimp. Dan is someone who I've seen appropriately reinvent himself many times over the years. Or better phrasing would be discover his voice in a better way. And those are the moments where his success has just skyrocketed. And you've all taken notice of that too.

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So I'm excited to be a part of this event. I'm excited to share the stage once again with Dan, and I'm excited to see so many of you stop playing small and bring your message out to a massive audience. Social Influence for hypnotic sales. If I flub my words, it is 8, 10 in the morning here in Las Vegas. These are long days at this conference. And again, I love this stuff and I dive into it so I can share with you what's currently working and how to stop doing the stuff that just doesn't work. See you in Las Vegas. Grab your spot right now.

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