Bruce Eimer – is a licensed psychologist and professional hypnotherapist in Philadelphia with more than thirty years of experience in the private practice of hypnotherapy. Bruce is a Fellow of the American Society of Clinical Hypnosis and the American Psychological Association. He has authored or co-authored a number of textbooks and self-help books on hypnosis and psychotherapy, and taught numerous workshops. He has used hypnosis in both inpatient and outpatient settings.
Essential Ingredients of a Single-Session Smoking Cessation Program
This course will present the rationale and principles of a single-session stop smoking protocol that the presenter has been using successfully for over 20 years. Attendees will learn five principles for assessing and preparing potential clients on the phone, a brief intake protocol for tailoring the protocol to the client, five reframes for changing the client’s belief system about smoking, a formula for eliciting positive and realistic expectations about the effects of hypnosis, how and when to deliver post-hypnotic suggestions for success after the session, and how to follow up with clients appropriately. The presentation will briefly cover marketing the program, and adapting it for groups.